Turning his creative studio into a laboratory, switching his colour search to material research, Eugène Riconneaus focused on the invisible elements of this new sneaker. Reimagining the potential of items such as fishnets, seaweed and seafood wastes, Riconneaus has constructed the sneakers to be composed of recycled elements while also utilising sleepstock leather, natural cork and recycled rubber. “Sea based activities represent 50% of the ocean pollution.

I see this material as ready-made to give a proposition to others and influence action for the ocean. The idea is to create the demand that appreciates and cherishes marine litter products: from fishnets, plastics to oyster farms’ waste and algae” explains Eugène.

With the objective to slow-down seasonal products, ER will only look to release pre-orders updates, not seasons; new collections for ER means new innovations for the brand and environment. All designed through a modern lens to develop a silhouette that is a “reflection of a community, the eternal youth, my skateboarding crew” - Eugène has created their dream show.